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General
ABOUT
TRUSTED LASIK SURGEONS
SPECIAL
LASIK REPORTS
Mission StatementMission Statement:
At TrustedLASIKSurgeons.com, our primary mission is to assist you in finding LASIK and refractive surgeons who are the best and most trusted in the United States. Our web site is designed with your vision care in mind. Specifically, Trusted LASIK Surgeons seeks to accomplish the following objectives:
- Assist you in Finding Local LASIK Surgeons Who Among the Best and Highly Qualified in the U.S. Our primary objective is to assist patients like you who are looking for the best vision care in finding eye surgeons in your local area as well as regional who are among the leaders in LASIK and other refractive surgery procedures The surgeons listed at Trusted LASIK Surgeons are dedicated to putting you and your vision first.
- To List Eye Surgeons Who are Among the Best and Most Trusted in the United States. Due to our unique screening process, we are continually forging special and exclusive listings of the top LASIK and refractive surgeons who offer the best and most comprehensive refractive surgery treatments available. Because eye surgeons must meet our unique screening qualifications in order to be listed in our directory, very few are eligible. Although not every eyes surgeon who qualifies to be in our Directory is in fact listed at our web site, you can be assured that the LASIK surgeons in our directory are among the best in the United States. In addition, unlike other LASIK and vision marketing web sites, doctors cannot “buy their way in” to be listed at www.TrustedLASIKsurgeons.com. For more information about our screening criteria please see How Are Surgeons Qualified at Trusted LASIK Surgeons
- To Provide An Invaluable Resource of LASIK and Refractive Procedures for Consumers. Due to our unmatched screening process, Trusted LASIK Surgeons can be your trusted resource for LASIK or another refractive surgery procedure. Please browse our site, download our free reports, and visit our LASIK surgeon directory Our goal is to inform you of all vision correction procedures, not just LASIK. We want you to find the best LASIK surgeon for you. We believe the criteria we use in screening surgeons in our LASIK directory will give you a means to help evaluate and compare LASIK surgeons you may be considering to perform your procedure.
The TrustedLASIK Surgeons website and the directory is supported through paid sponsorships by the LASIK surgeons whose profiles are posted on our website. Although not every eye surgeon who qualifies to be in our LASIK directory is listed at our website, you can be assured that the LASIK surgeons who are listed are among the best in the United States.Personal Statement from the Founders
By James Michael Salz, Esq. (son of Dr. James J. Salz, M.D)
Where Did the Idea For Trusted LASIK Surgeons Begin?
The seeds for this business were planted over 20 years ago when my father began performing Radial Keratotomy surgeries (RK). RK was the precursor to laser eye surgeries such as LASIK, where instead of using a laser, eye surgeons made incisions into the cornea using a special diamond knife to alter the shape of the cornea. RK surgery became popular in the 80’s and early 90’s as many doctors pushed this surgery very hard to consumers with aggressive marketing through television infomercial's and seminars. Many of these doctors made a lot of money by sheer volume of patients willing to take any risk. My father was not one of them. (That’s not to say my father didn’t make money on the RK surgery, he just took a very conservative approach where he only operated on candidates that in his expert opinion were best suited to RK). By this time, my father had become a pioneer in refractive surgery, having been one of ten doctors selected to participate in the National Eye Institute study for the “Prospective Evaluation of Radial Keratotomy” (PERK).
What bothered me at the time were these doctors who would perform the surgery on nearly anyone who walked into their office. Most of these doctors insulated themselves from liability (in cases where something went wrong or the results didn’t live up to the patient's expectations) by putting together informed consent procedures that minimized their exposure to malpractice litigation. By the way, this can still be the case today with LASIK and other refractive and laser vision procedures and here at Trusted LASIK Surgeons, many of the surgeons listed at Trusted LASIK Surgeons are hired regularly to handle complications when things go wrong and often end up being expert witnesses when things go really wrong.
Back then, I remember asking my father why he didn’t market himself more with the RK surgery. He said he wouldn’t operate on any patient who he wasn’t confident that a significant and positive result could be achieved without the risk of serious complications. I explained to him that since he always explained the risks to any patient in depth, he was still the best doctor to perform the surgery. He told me that he always strongly advised patients who were either risky candidates (from complications) or those who probably would not get the results they hoped for, not to have the surgery and that he could not in good conscience operate on them. So my father was willing to leave money on the table as a matter of principle and that reminded me of something fundamental: he has always been a doctor first and that meant the Hippocratic Oath was paramount: “First, do no harm.”
LASIK and the Internet Come Into Play
Times have changed and lasers have replaced diamond knives. First, there was laser eye surgery, then came LASIK (with one incision) and now we have IntraLase (with a laser incision), which make up the fundamental parts of corneal refractive surgery today. And then came the evolution of the Internet. My father has always been at the leading edge of technology, whether in his profession or with his gadgets for the home and office. We had the first computer of anyone in our neighborhood (an Apple clone no less). My father was our little league baseball coach and the first one with a VHS cassette camera to film our team. It’s no surprise that our family was among the first to get on the Internet in our neighborhood and he had his web site created in the late 1990’s. But as everyone else catches up eventually, his web site was not reaching an audience of prospective patients.
In 2006, I finally impressed upon my father to let my long time friend Lance McCloud, of LanceThink Media, to. revise and improve my father’s web site from a marketing standpoint. I also started writing and issuing press releases on behalf of my father. Lance did such a great job, moving my father’s web site from well beyond page 30 on a Google search to Page 1 or 2 (Position 1 or 2) when you searched for “Los Angeles Lasik Surgeon” and “Los Angeles Lasik Surgeon”.
Setting Trusted LASIK Surgeons Apart from the Rest
With the success at my father’s web site, it occurred to us that we could do this for other laser eye surgeons of my father's caliber across the United States. Because there is strength in numbers, we decided the best way to service potential patients and the LASIK surgeons would be to put together a network of web sites that marketed these laser eye surgeons at a local level. We also needed to make this a compelling proposition to both the consumer and these highly-qualified surgeons.
First, we decided we would limit the number of laser eye surgeons in any local area. We also didn’t want this to be like other LASIK marketing web sites that are open to any surgeon or practice willing to pay. We wanted to work with the best and most respected laser eye surgeons only. We brought the idea to my father and he suggested we come up with some objective qualifications that the most respected and qualified doctors would have. This led to the development of our unique screening process where each LASIK surgeon must meet certain qualifications in order to be eligible to be listed at our web site. Our screening process sets up an objective means for consumers compares surgeons so they can be confident in their decision to select a surgeon listed at the Trusted LASIK Surgeons web site. This is the basis that sets us apart from other web sites that market LASIK. For more information about our screening qualifications please see How Are Doctors Qualified at TLS?
We believe we have created an easy-to-use web site and a method to connect you with the leading and most reputable LASIK surgeons in your local area. We also believe the resources on our web site should give you an understanding of LASIK and refractive surgery procedures as well as the guidelines to find the best doctor for you. Please take advantage of our special reports (always free) and be sure check back with us for additional reports and updates in the future.
If you have any suggestions on how we can better serve you, please don’t hesitate to email us from the contact page.
Thank you very much for your time and we wish the best in reaching your goal of clear vision.
James Michael Salz, Esq.
Co-Founder and President
Trusted LASIK SurgeonsTrustedLASIKSurgeons.com is a web site owned and operated by the Preferred Doctors Network, Inc. ("PDN"), a Nevada corporation, d/b/a Trusted LASIK Surgeons. PDN was founded by James J. Salz, M.D., Lance E. McCloud, and James M. Salz, Esq., who also serve as officers and directors of the company.
OfficersDr. James J. Salz, M.D, Co-Founder, Chief Executive Officer
Dr. James J. Salz, M.D, has over 27 years of experience in corneal refractive surgery and has been honored with the Barraquer Award and a Lifetime Achievement award by the International Society of Refractive Surgery of the American Academy of Ophthalmology. These are the top international honors that are awarded to eye surgeons for their contributions to the field of refractive surgery. Dr. Salz has been and still is one of the principal investigators for the FDA trials involving the use of lasers to successfully and safely correct most vision problems. As a leading spokesperson for the American Academy of Ophthalmology, Dr. Salz has appeared on the Today Show, CNN, PBS, TV news programs and has been quoted extensively in major ophthalmology publications and other national magazines (such as Newsweek and Life) in the USA and abroad. Because of his conservative philosophy to refractive surgery, his opinion is routinely sought by other surgeons for patients in their own practices. He has edited numerous books and ophthalmology publications, and has published over 75 scientific articles on the subjects of refractive and cataract surgery. He has served as a volunteer surgeon and lecturer on Project Orbis, the flying eye hospital, in Yugoslavia, India and Cuba.
Dr. Salz was appointed as the Principal Investigator for four VISX Excimer Laser FDA studies, three Autonomous Technology LADARVision FDA studies, and three Alcon FDA studies at Cedars-Sinai Medical Center in Los Angeles. As a highly respected international lecturer and educator, he has been an invited lecturer and instructor to over 200 eye meetings nationally and internationally.
Dr. Salz received his medical degree from Duke University and completed his internship and ophthalmology residency at the University of Southern California (USC) L.A. County Medical Center where he continues to volunteer as Clinical Professor in surgery.
Lance McCloud, VP and VP of Marketing & Technology
Lance McCloud brings 20 years of Business Strategy and Development, Marketing, Direct Marketing, Online Marketing, and High Tech experience to our select team. After graduating UCLA, Lance a native of Los Angeles worked in film production, but when he recognized the Internet’s potential in 1994, he returned to UCLA to study statistics and new media technology. He also the pleasure of meeting Dr. Kumar Patel. Concurrently he began working with the founder of GEO Cites, which was later purchased by Yahoo.com. After a brief time at GEO Cities, Lance served at various positions and several successful start ups during the first boom in the internet industry. Advising SMB, BtoB, and large BtoC multinationals such as Hunter Douglas. Notably he spent over 7 years working for a national E-Learning firm that offered advanced strategic e-business training as well as Internet and EDI technical education and application to major accounting firms clients such as KPMG, Deloitte & Touche, and Ernest & Young, multi-national corporations such as Cemix, organizations such as the American Bankers Association, branches of the Armed services, JPL, and the government. At this firm, Lance, served as a subject matter expert, lead online trainer to executives and MBA graduates employees needing to get "up to speed" in e-commerce, online marketing, web development. Lance also providing training in IT, Internet architecture and IT project management. The highly regarded firm was eventually sold to Convergy. Subsequently, Lance focused on his own boutique firm in the late 90’s. Notable clients include multi-national firms as well as small business start-ups. His depth of experience and commitment to “making dreams and business goal a reality” is aided by helping and serving on small special project teams to exceed their tasks and goals. Service to others is his aim.
Service runs in his family, his Grandfather, an aerospace engineer, created several patents at Lockheed Martins famed ‘Skunk works’. His uncle, a Optical Physics Doctorate, navy pilot, engaged Lance to develop an early online marketing website (1997) for electro-optics and laser sensing companies marketing custom applications serving government, university, advanced research laboratory, and private sector clients, work Lance continues today for select ventures. Lance’s believes his early work with mainframes such as the Univac 1186 & IBM 360, (a H.S. a P.T. Job for his father), at a large Savings & Loan, provided both introduction to and facility with computers, data processing, systems analysis, hardware, software, ultimately leading to acquiring some early Internet savvy.
"It was fascinating and fortunate to have a front row seat and among many sharing a small participating role as the internet exploded from primarily academic, government (Darpa), use to a global public, commercial service for billions of people today."
-Says Lance.Mr. McCloud is honored to be working with Dr. Salz and his son Jim (Lance and Jim have the experience of a long-standing mutually beneficial working relationship as well as a close friendship) in what Lance considers his most important service to date. Namely, ensuring that people who want or need to see better and the top LASIK and refractive surgeons can find one another. When not keeping up with Hi-Tech and Marketing, Lance, enjoys sailing, monitors private space exploration, seeks alternative energy sources, is excited by advanced & theoretical LASER’s / Electro Optics for remote sensing and interplanetary communication applications, and attempts music composition..
James Michael Salz, Esq., Co-founder, President and V.P. of Legal & Business AffairsJames Michael Salz (Dr. Salz’s son) is a corporate attorney. Mr. Salz has over 8 years of extensive experience working with start-up companies and currently works for a publicly traded software company. Mr. Salz began his career working in insurance fraud where the objective was to determine the truth with respect to excessive insurance claims for automobile and theft policies. As independent counsel for insurance companies, Mr. Salz’s primary goal was to search for the truth. After a few years, Mr. Salz launched his own practice in the music industry. Mr. Salz represented various independent artists, producers, and music publishers, including the company that owned publishing rights in such classic tunes as “The Girl From Ipanema” and “Killing Me Softly (With His Song)”. During this period, Mr. Salz also worked as an independent A&R consultant, searching for new music talent for MCA Records. Mr. Salz recommend several bands (Creed, Johnny Lang, to name a few) that went platinum (over 1 million sales); unfortunately, as labels often do, MCA Records passed on these artists and signed many other less productive artists.
In 1998, Mr. Salz made a career switch. Since that time he has providing legal services to various Internet start-up companies (both in-house and independently) on a variety of matters, including general corporate work and compliance, business development, business partnerships, financing, intellectual property, licensing, employment, and SEC compliance for public companies. Mr. Salz has also handled the drafting, preperation, and issuance of SEO press releases for various companies.
Mr. Salz received a B.A. in Communication Studies at U.C.L.A. (Cum Laude) and a J.D. degree at Loyola Law School of Los Angeles. Mr. Salz has been a practicing attorney for over 14 years.
The screening process and standards used by Trusted LASIK Surgeons, can be found at:
How Are Lasik Eye Surgeons Qualified at TLS
To find a refractive specialist who has qualified to be listed at Trusted LASIK surgeons in your local area, please visit:
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